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CONSUMERS RATE THEIR FLORAL OUTLETS - 2000 Edition
A US Nationwide Evaluation of Floral Outlet Strengths & Weaknesses
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A comprehensive 200+ page report, including charts & graphs, with key findings fully summarized (see Table of Contents and List of Tables & Figures below). |
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Statistically valid random selection of over 1,000 floral-buying households nationwide. |
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Floral outlets rated include: retail florists, supermarket florists, farmers’ markets, national 800-numbers, wholesale stores, garden centers, /super-discount stores, home centers, on-line services, mail-order catalogs, street vendors, others. |
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Consumers rate outlet performance on over 30 attributes including: floral freshness & longevity, colors & selection, courtesy, knowledge, bouquets, arrangements, unusual flowers, pricing, value, service failures, ease of buying, custom design, 24-hour access, delivery service, and overall customer satisfaction. |
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Compares floral-outlet performance trends, 2000 versus 1998 versus 1996. |
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Describes consumer groups buying from specific outlets. . . and why? |
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Profiles household floral buying & outlet market shares for fresh cut flowers, potted flowering plants, and green plants/planters. |
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Reveals future intentions for increasing/decreasing floral purchasing from specific outlets, and reasons for these trends. |
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Findings segmented by US Census region, household income, education, urbanization, respondent age, single males/ females, presence of children, presence of teenagers, presence of retirees, grocery shopping frequency, and level of household floral buying. |
| The 2000 Consumer Report is now priced at $195 (US Dollars). Add this Consumer Report to any other P&P report and/or CD purchase for just $95. |
Consumers Rate Their Floral Outlets - 2000 Edition - Table of Contents
Chapter
Page
1 Objectives and Methods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . 1
2 Profile of Survey Respondents . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . 7
3 Profile of Annual Household Floral Spending . . . . . . . . . . . . . . . .
. .
10
4 Product Mix of Floral-Buying Households . . . . . . . . . . . . . . . . . . .
. . 14
5 Consumer-Segment Shares of Household Floral Spending . . . . . .
18
6 Profile of Product Type Purchasing and Floral Product Uses . . . .
31
7 Historical Segmentation of Purchasing of Specific
Types of Floral Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . .
34
8 Historical Segmentation of Usages for Floral Products . . . . . . . . .
. 47
9 Profile of Internet Usage of Floral-Buying Households . . . . . . . . .
. 60
10 Outlet Shares of Household Floral Spending . . . . . . . . . . . . . . . .
. . 64
11 Historical Segmentation of Outlet Shares of Household
Floral Spending . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . 70
12 Performance of Floral Outlets . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . 83
13 Historical Tracking of Floral Outlet Evaluations
on Individual Performance
Attributes . . . . . . . . . . . . . . . . . . . . . . . . . 88
14 Consumer Satisfaction, Loyalty, and Intentions for Future
Buying at a Floral Business
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 121
15 Derived Priorities of Floral-Buying Households . . . . . . . . . . . . .
. 127
Appendix
A Segmentation of Household Purchasing of Specific
Types of Floral Products - 2000
Study . . . . . . . . . . . . . . . . . . . . . . . . 143
B Segmentation of Household Usages of Floral
Products - 2000 Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . 155
C Segmentation of Outlet Shares of Total Floral
Spending - 2000 Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . 167
D Segmentation of Consumer Performance Assessment
of Florist Shops and Supermarket
Florists . . . . . . . . . . . . . . . . . . . 179
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