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The Prince
& Prince U.S. Retail
Florist Tracking Survey (2011 Edition) is Available as a One-Day (or
Half-Day) On-Site Seminar Presentation to a Management Team or an Association/
Group, or as a "Seminar on CD".
Survey conducted in the Spring of
2011, tracking over 200 florist shop metrics from 1998 to 2003, to 2005 (prior
to the recession), and to 2011 (after the recession).
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A Large Comprehensive Tracking Survey of Florist
Shops in the U.S. (nearly 900 florist respondents for the 2011 survey, and over
1,000 respondents each for the 2005 & 2003 surveys). |
| Surveys Fielded in the
Spring of 2011, with Financial Reporting on the 2010 Season, Compared to
Earlier Surveys. |
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Identifies the Changing Business Structure of the
Retail Florist Industry. |
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Shows Overall Sales Trends, and Trends for
Numerous Sales Categories. |
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Reveals Florists’ Financial Condition, Sales
Growth/ Declines, & Future Prospects. |
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Identifies Changes in Florists’ Product Mix
(hardgoods, cut flowers, and potted plants). |
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Assesses Changes in the Cut-Flower Mix
(basics, roses, novelties, tropicals, fillers). |
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Shows Usage Trends for 60 Cut-Flower Species, 20
Potted Plants, & 30 Gift-Shop Items. |
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Reveals Changes in Florists’ Sales Modes
(in-store, wire, web, telephone, etc.). |
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Shows Changes in the Type of Florist Sales
(party/ wedding, sympathy, commercial). |
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Identifies
Florists' Buying Practices (direct buying) and Cut-Flower Purchases Via the
Internet. |
| Reveals the Key
Reasons for Purchasing Fresh Cut-Flowers Direct (by-passing local
wholesalers). |
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Tracks Trends in Service Offerings, Marketing
Practices, & Shop Operations. |
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Identifies Long-Term Trends by Tracking Metrics
from 1998 to 2003, to 2005, and to 2011. |
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Model Analyses Reveal the Florist Strategies that
Lead to Business Success. |
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Findings Grouped by 10
U.S. Regions, Florist Annual Sales,
Urbanization, and Age of Owner. |
| Prince & Prince
is Now
Offering On-Site Seminars to Interested Parties (contact P&P for details),
as well as the "Florist Seminar on CD" |
| See Order Form at
Top Bar Link for the "Florist Seminar on CD". |
Please Contact P&P for
On-Site Seminar Scheduling & Fees.
Topics Covered
in P&P’s U.S. Retail Florist Tracking Survey
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Florist Study Objectives |
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Survey Validity & Reliability |
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Characteristics of Florists
(Profiles
Sales/Size, Age-of-Owner, Urbanization, & U.S. Regional Trends) |
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Overall Florist Sales Levels |
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Florist Sales Growth |
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Florist Profitability |
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Single vs. Multiple Shops |
| Other Business Activities of Florists
(e.g. gift shop, garden center, retail grower, event planning) |
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Type-of-Sales Profile |
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In-Store (In-Person) Sales |
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Wire Order Sales |
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Web/ Internet Sales |
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Sympathy Sales |
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Commercial Sales (B
to B) |
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Wedding and Party Sales |
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Florist Product Mix –
Cut
Flowers, Potted Plants, Bedding Plants, Silks & Drieds, /Food Baskets,
& Gift-Shop Items |
| Florist Cut Flower Mix
(e.g. roses, basic cut-flowers, novelties, tropicals, filler cut flowers) |
| Florist Cut Form Mix (e.g. arrangements, bouquets,
hand-tieds, corsages, single stems) |
| Florist Potted Plant Mix
(e.g. foliage plants, flowering plants, dish gardens/ planters) |
| Product Momentum Trends (Florists indicating
product categories with increasing usage) |
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Rose Momentum (5
categories) |
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Rose Source Momentum
(country/ region of origin; 6 categories) |
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Basic Cut Momentum (8
categories) |
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Novelty Cut Momentum
(32
categories) |
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Tropical Cut Momentum
(12
categories) |
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Filler Flower Momentum
(12
categories) |
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Potted Plant Momentum
(20
categories) |
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Hardgoods/ Gift-Shop Item Momentum
(32
categories) |
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Level of Direct Buying (by-passing
local wholesalers) |
| Florists'
Reasons for Direct Buying (8 categories) |
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Florists’
Cut-Flower Purchasing Via the Internet |
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Florists’ Delivery Services
(6
metrics) |
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Florists’ Cut-Flower Guarantees |
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Profile of Florists' Service Offerings
(12+
metrics) |
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Profile of Florists' Operational Measures
(20
metrics) |
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Florist Success/ Growth Strategies
(statistical modeling of the florist database to uncover florist strategies
leading to business success) |
Above survey metrics (about 200) segmented by 10
U.S. Census regions, five florist sales groups, five market-urban groups, and five
age-of-owner groups, revealing the key florist segments leading or trailing the
overall U.S. florist-market trends. Survey metrics tracked from 1998 to 2003, to 2005, and to
2011.
Survey findings identify florist industry trends overall, and
key trends for specific florist segments.
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