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U.S. RETAIL FLORISTS 2017

 

PRINCE & PRINCE (P&P) ANNOUNCES A NEW MARKET RESEARCH ENDEAVOR . . .

The 2017 P&P U.S. Retail Florist 

Tracking Survey Update

"Where the U.S. Florist Industry Has Been.  .  . and Where It Is Headed!"

Prince & Prince is Requesting Financial Support from the Floral Industry for a 2017 Update of Their Tracking Research of the U.S. Retail Florist Industry.  P&P is Currently Making a "Call for Research Sponsors" Among Floral Suppliers, Wholesalers, and Floral Associations to Get this Project Underway!  

Nationwide Florist Survey Planned for the Late Spring/ Summer of 2016, with Reporting Commencing Late 2016/ Spring of 2017.  The proposed research will track florist shop trends on over 200 operational, management, marketing, and business metrics from 2005 (prior to recession) to 2010 (after recession), and thru 2015 (recovery period).

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A Large Comprehensive Tracking Survey of Florist Shops in the U.S. (over 1,000 florist shops anticipated to respond to the 2017 P&P florist survey).

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Surveys Fielded in the Late Spring/Summer of 2016, with Full-Year Financial Reporting on the 2015 Season.

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Identifies the Changing Business Structure of the U.S. Retail Florist Industry.

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Shows Overall Sales Trends, and Trends for Numerous Sales Categories.

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Reveals Florists’ Financial Condition, Sales Growth/ Declines, Profitability, and Future Prospects.

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Identifies Changes in Florists’ Product Mix (hardgoods, cut flowers, and potted plants).

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Assesses Changes in the Cut-Flower Mix (basic cut flowers, roses, novelties, tropicals, filler cut flowers).

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Assesses Changes in the Potted Plant  Mix (flowering pots, green plants, planters/ dish gardens).

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Shows Usage Trends for 60 Cut-Flower Species, 20 Potted Plants, & 30 Gift-Shop Items.

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Reveals Changes in Florists’ Sales Modes (in-store, wire, web, telephone, etc.).

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Shows Changes in the Type of Florist Sales (party/ wedding, sympathy, commercial).

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Identifies Florists' Buying Practices (direct buying) and Cut-Flower Purchases Via the Internet.

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Reveals the Key Reasons for Purchasing Fresh Cut-Flowers Direct (by-passing local wholesalers).

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Tracks Trends in Florist Service Offerings, Marketing Practices, & Shop Operations (over 30 metrics).

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Identifies Long-Term Trends by Tracking Metrics from 2005 to 2010, and to the end of 2015.

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Model Analyses Reveal the Florist Strategies that Currently Lead to Business Success.

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Findings Grouped by 10 U.S. Regions, Florist Annual Sales, Urbanization, and Age of Owner.

Topics  Covered  in  the 2016 P&P  Retail  Florist  Tracking  Survey

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Florist Study Objectives

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Survey Validity & Reliability

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Characteristics of Florists (Profiles Sales/Size, Age-of-Owner, Urbanization, & U.S. Regions), and Trends Over Time

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Overall Florist Sales Levels, and Trends Over Time

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Florist Sales Growth, and Trends Over Time

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Florist Profitability, and Trends Over Time

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Single vs. Multiple Shops, and Trends Over Time

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Other Business Activities of Florists (e.g. gift shop, garden center, retail grower, event planning), and Trends Over Time

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Type-of-Sales Profile, and Trends Over Time

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In-Store (In-Person) Sales, and Trends Over Time

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Wire Order Sales, and Trends Over Time

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Web/ Internet Sales, and Trends Over Time

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Sympathy Sales, and Trends Over Time

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Commercial Sales (B to B), and Trends Over Time

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Wedding and Party Sales, and Trends Over Time

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Florist Product Mix – Cut Flowers, Potted Plants, Bedding Plants, Silks & Drieds, /Food Baskets, & Gift-Shop Items, and Trends Over Time

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Florist Cut Flower Mix  (e.g. roses, basic cut-flowers, novelties, tropicals, filler cut flowers), and Trends Over Time

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Florist Cut Form Mix (e.g. arrangements, bouquets, hand-tieds, corsages, single stems), and Trends Over Time

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Florist Potted Plant Mix (e.g. foliage plants, flowering plants, dish gardens/ planters), and Trends Over Time

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Product Momentum Trends (Florists indicating product categories with increasing usage)

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Rose Momentum (5 categories), and Trends Over Time

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Rose Source Momentum (country/ region of origin; 6 categories), and Trends Over Time

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Basic Cut Momentum (8 categories), and Trends Over Time

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Novelty Cut Momentum (32 categories), and Trends Over Time

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Tropical Cut Momentum (12 categories), and Trends Over Time

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Filler Flower Momentum (12 categories), and Trends Over Time

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Potted Plant Momentum (20 categories), and Trends Over Time

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Hardgoods/ Gift-Shop Item Momentum (32 categories), and Trends Over Time

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Level of Direct Buying (by-passing local wholesalers), and Trends Over Time

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Florists' Reasons for Direct Buying (8 categories), and Trends Over Time

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Florists’ Cut-Flower Purchasing Via the Internet, and Trends Over Time

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Florists’ Delivery Services (6 metrics), and Trends Over Time

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Florists’ Cut-Flower Guarantees, and Trends Over Time

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Profile of Florists' Service Offerings (12+ metrics), and Trends Over Time

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Profile of Florists' Operational Measures (20 metrics), and Trends Over Time

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Florist Success/ Growth Strategies (database modeling to uncover florist strategies), and Trends Over Time

Above survey metrics (about 200) segmented by 10 U.S. Census regions, five florist sales groups, five market-urban groups, and five age-of-owner groups, revealing the key florist segments leading or trailing the overall U.S. florist-market trends.  Survey metrics tracked from 2005 to 2010, and thru 2015.   Survey findings identify florist industry trends overall, and key trends for specific florist segments.

   

 

Prince & Prince, Inc., PO Box 2465, Columbus, OH  43216-2465

Telephone: 614-299-4050;     E-mail: FloralMktResearch@att.net

 

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