PRINCE & PRINCE (P&P)
ANNOUNCES A NEW MARKET RESEARCH ENDEAVOR . . .
The 2017
P&P U.S. Retail Florist
Tracking Survey
Update
"Where
the U.S. Florist Industry Has Been. . . and Where It Is
Headed!"
Prince & Prince is
Requesting Financial Support from the Floral Industry for a 2017 Update of Their Tracking Research of the U.S. Retail Florist Industry. P&P
is Currently Making a "Call for Research Sponsors" Among Floral
Suppliers, Wholesalers, and Floral Associations to Get this Project Underway!
Nationwide Florist Survey
Planned for the Late Spring/ Summer of 2016, with Reporting Commencing Late
2016/ Spring of 2017. The proposed research will
track florist shop trends on over 200 operational, management,
marketing, and business metrics from 2005 (prior to recession) to 2010
(after recession), and
thru 2015 (recovery period).
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A Large
Comprehensive Tracking Survey of Florist Shops in the U.S. (over 1,000
florist shops anticipated to respond to the 2017 P&P florist survey). |
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Surveys Fielded
in the Late Spring/Summer of 2016, with Full-Year Financial Reporting on the 2015
Season. |
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Identifies the
Changing Business Structure of the U.S. Retail Florist Industry. |
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Shows Overall
Sales Trends, and Trends for Numerous Sales Categories. |
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Reveals Florists’
Financial Condition, Sales Growth/ Declines, Profitability, and Future
Prospects. |
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Identifies
Changes in Florists’ Product Mix (hardgoods, cut flowers, and potted
plants). |
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Assesses Changes
in the Cut-Flower Mix (basic cut flowers, roses, novelties, tropicals,
filler cut flowers). |
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Assesses Changes
in the Potted Plant Mix (flowering pots, green plants, planters/ dish
gardens). |
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Shows Usage
Trends for 60 Cut-Flower Species, 20 Potted Plants, & 30 Gift-Shop
Items. |
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Reveals Changes
in Florists’ Sales Modes (in-store, wire, web, telephone, etc.). |
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Shows Changes in
the Type of Florist Sales (party/ wedding, sympathy, commercial). |
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Identifies
Florists' Buying Practices (direct buying) and Cut-Flower Purchases Via the
Internet. |
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Reveals the Key
Reasons for Purchasing Fresh Cut-Flowers Direct (by-passing local
wholesalers). |
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Tracks Trends in
Florist Service Offerings, Marketing Practices, & Shop Operations (over
30 metrics). |
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Identifies
Long-Term Trends by Tracking Metrics from 2005 to 2010, and to the end of 2015. |
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Model Analyses
Reveal the Florist Strategies that Currently Lead to Business Success. |
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Findings Grouped
by 10 U.S. Regions, Florist Annual Sales, Urbanization, and Age of Owner. |
Topics
Covered in the 2016 P&P Retail Florist
Tracking Survey
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Florist Study
Objectives |
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Survey Validity
& Reliability |
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Characteristics of
Florists (Profiles Sales/Size, Age-of-Owner, Urbanization, & U.S.
Regions), and Trends Over Time |
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Overall Florist
Sales Levels, and Trends Over Time |
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Florist Sales
Growth, and Trends Over Time |
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Florist
Profitability, and Trends Over Time |
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Single vs. Multiple
Shops, and Trends Over Time |
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Other Business
Activities of Florists (e.g. gift shop, garden center, retail grower, event
planning), and Trends Over Time |
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Type-of-Sales
Profile, and Trends Over Time |
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In-Store
(In-Person) Sales, and Trends Over Time |
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Wire Order Sales,
and Trends Over Time |
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Web/ Internet Sales,
and Trends Over Time |
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Sympathy Sales, and
Trends Over Time |
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Commercial Sales (B
to B), and Trends Over Time |
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Wedding and Party
Sales, and Trends Over Time |
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Florist Product Mix
– Cut Flowers, Potted Plants, Bedding Plants, Silks & Drieds, /Food
Baskets, & Gift-Shop Items, and
Trends Over Time |
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Florist Cut Flower
Mix (e.g. roses, basic cut-flowers, novelties, tropicals, filler cut
flowers), and Trends Over Time |
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Florist Cut Form
Mix (e.g. arrangements, bouquets, hand-tieds, corsages, single stems), and
Trends Over Time |
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Florist Potted
Plant Mix (e.g. foliage plants, flowering plants, dish gardens/ planters), and
Trends Over Time |
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Product Momentum
Trends (Florists indicating product categories with increasing usage) |
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Rose Momentum (5
categories), and Trends Over Time |
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Rose Source
Momentum (country/ region of origin; 6 categories), and Trends Over Time |
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Basic Cut
Momentum (8 categories), and Trends Over Time |
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Novelty Cut
Momentum (32 categories), and Trends Over Time |
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Tropical Cut
Momentum (12 categories), and Trends Over Time |
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Filler Flower
Momentum (12 categories), and Trends Over Time |
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Potted Plant
Momentum (20 categories), and Trends Over Time |
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Hardgoods/
Gift-Shop Item Momentum (32 categories), and Trends Over Time |
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Level of Direct
Buying (by-passing local wholesalers), and Trends Over Time |
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Florists' Reasons
for Direct Buying (8 categories), and Trends Over Time |
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Florists’
Cut-Flower Purchasing Via the Internet,
and Trends Over Time |
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Florists’
Delivery Services (6 metrics), and
Trends Over Time |
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Florists’
Cut-Flower Guarantees, and Trends
Over Time |
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Profile of
Florists' Service Offerings (12+ metrics), and Trends Over Time |
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Profile of
Florists' Operational Measures (20 metrics), and Trends Over Time |
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Florist Success/
Growth Strategies (database modeling to uncover florist strategies), and
Trends Over Time |
Above survey metrics
(about 200) segmented by 10 U.S. Census regions, five florist sales groups, five
market-urban groups, and five age-of-owner groups, revealing the key florist
segments leading or trailing the overall U.S. florist-market trends.
Survey metrics tracked from 2005 to 2010, and thru 2015. Survey
findings identify florist industry trends overall, and key trends for specific
florist segments.
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