FloralMarketResearch.com - - The site for Floral Marketing Research
PRESS RELEASE - 1-12-13
For more information, contact:
Tom Prince/ Tim Prince
Prince & Prince, Inc. 614-299-4050
For immediate release
Florists Upbeat on Future Prospects for Their Business
Retail florists that have weathered and survived the U.S. economic recession are surprisingly upbeat on their future prospects for the florist business. In a 2011 survey, fifty-five percent of florist shops in the U.S. described their future prospects as “Good” or “Excellent”, a little more than one-third described their prospects as “Fair”, and only 9% described their future prospects as “Poor”, or “Very Poor”. And this upbeat perception is across many regions of the U.S., and across most florist-size groups (although larger-sized shops and florist shop owners under the age of 35 had more positive prospects for the future). That’s just one of numerous “stories” from the recently-released Prince & Prince U.S. Retail Florist Tracking Survey that tracks 200 metrics over time of the retail florist business, now available on CD, or as an on-site seminar from Prince & Prince, long-time market researches and analysts of the floral & green plant industry.
This “Future Prospects” rating from about 900 randomly-selected florist shops across the U.S. is more than just an aloof perception, stated Tom Prince, President and co-founder of Prince & Prince. The future prospects measure has real meaning, as it is strongly inter-correlated with two other measures of “Success” of the florists business: 1) year over year sales growth percentage, and 2) profit (loss) before taxes percentage. This indicates that the future prospects rating (a self-reported perceptual measure) is actually tied to the economic performance of the retail florist business. In the CD and seminar, Prince & Prince reveal the product, service, operational, and marketing strategies of florist shops that currently drive business success.
At Prince & Prince, we think that this upbeat message about the future, coming directly from florists, will provide encouragement for the entire floral industry. This also was the consensus from wholesale florist management teams who have already booked and received the Prince & Prince on-site seminar.
For more information, please contact Prince & Prince.
About Prince & Prince. Drs. Tom and Tim Prince, formerly of The Ohio State University, are brothers and co-founders of Prince & Prince, Inc. (P&P), a leading marketing research specialist in the floral and green plant industries. P&P has completed more than 50 major marketing research projects and countless reports for the floral industry in the U.S., and has also conducted research in Canada, the United Kingdom, Holland, Germany, and Spain. P&P conceptualize, design, and implement market research projects and product tests for floral and green-plant suppliers, hardgood suppliers, floral importers, wholesale florists, retail florists, floral-industry associations, and companies serving the allied floral trade. For more information about P&P marketing research and services, and their informative on-site seminars, visit their web site at www.FloralMarketResearch.com, or contact Prince & Prince.
Prince & Prince, Inc. PO Box 2465, Columbus, OH 43216-2465
Telephone: 614-299-4050; E-mail: FloralMktResearch@att.net
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