FloralMarketResearch.com - - The site for Floral Marketing Research
PRESS RELEASE - 12-07-15
For more information, contact:
Tom Prince/ Tim Prince
Prince & Prince, Inc. 614-299-4050FloralMktResearch@att.net www.FloralMarketResearch.com
For immediate release
Prince & Prince (P&P) Surveys U.S. Wholesale Florists , and Tracks Over 200 Operational, Marketing, Sourcing, and Business Metrics of the Wholesale Florist Sector
Columbus, Ohio (December 7, 2015).
Prince & Prince, Inc. (P&P), a leader in market research
focused on the floral and green plant industries, has recently initiated a
tracking survey of wholesale florist businesses throughout the U.S.
The tracking survey entitled, “Profiling U.S. Wholesale Florist
Operational Practices”, largely updates and expands upon a 2009
operational survey of U.S. wholesale florists conducted by P&P for the
benefit of WF&FSA (Wholesale Florist and Florist Supplier
comprehensive survey collects over 200 metrics related to wholesale
florist product mix, hardgoods/ supplies mix, cut-flower mix, cut-flower
sourcing, in-bound transportation and out-bound floral deliveries,
cut-flower care and handling practices, modes of ordering floral, credit
practices, marketing tactics and advertising allocations, customer mix,
labor/ staffing, and business financial performance.
The survey not only captures current operational metrics, and
historical comparisons with 2009 survey findings, but for many metrics,
the survey also obtains wholesalers’ future directional projections for
the metrics (increase, decrease, or no change).
Thus, past historical trends and future projections are clearly
identified through the P&P market research, identifying where the U.S.
wholesale florist industry has been, and where it is now, and where it is
likely headed. The market research also provides wholesale florists
with numerous and valuable benchmark metrics for individual firm
Collection of wholesale florist survey data will likely continue into
early 2016. Survey findings
will likely be available from P&P much later in 2016.
For more information about the U.S. wholesale florist operational
research, please contact Prince & Prince.
Market research offerings currently available from Prince & Prince include the 2014 P&P U.S. Consumer Floral Tracking Survey, a large comprehensive survey of U.S. floral-buying households. This research reveals the type of consumer who buys floral products, what they buy, where they buy, when they buy, why they buy, and how much they spend on fresh cut-flowers and indoor potted plants, and shows the changes in household floral purchasing from 2007, to 2010, and thru the end of 2013. Consumer floral metrics tracked before and after the U.S. recession, revealing the recession’s impact on the U.S. floral market, and the direction of the recovery in consumer floral purchasing. Survey findings profiled for five key regions of the U.S., and by key consumer demographics (age, income, education, household composition, etc.), identifying the key consumer segments leading the floral-purchasing trends. For information on purchasing this consumer floral research, contact P&P, or visit the P&P web site at www.FloralMarketResearch.com
Prince & Prince, Inc. PO Box 2465, Columbus, OH 43216-2465
Telephone: 614-299-4050; E-mail: FloralMktResearch@att.net
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