FloralMarketResearch.com - - The site for Floral Marketing Research
PRESS RELEASE - 8-4-14
more information, contact:
Prince/ Tim Prince
& Prince, Inc. 614-299-4050
For immediate release
PRINCE & PRINCE TO PRESENT UPDATED U.S. CONSUMER FLORAL PURCHASING TRENDS AT SIFLOR 2014
IN MEDELLIN, COLOMBIA
Columbus, Ohio (August 04, 2014). Prince & Prince (P&P) has been invited to
present highlights of their updated consumer floral research at the
International Symposium Floriculture (Siflor
2014) in Medellin, Colombia on August 28th, 2014 (conference runs
from August 27th thru the 29th).
The objective of the presentation is to educate members of ASOCOLFLORES (Association
of Colombian Flower Exporters) and EXPOFLORES (Association of Producers and
Exporters of Flowers of
Ecuador) of the current position and recent trends in the U.S. consumer
cut-flower market, in terms of dollar purchasing, types of cut-flower products
purchased, seasonal, holiday, and everyday floral demand, and trends in the
level of U.S. consumer cut-flower purchasing at the various floral channels
(e.g. supermarkets, super-discount stores, florist shops, web/Internet
businesses, wholesale clubs, home centers, etc.).
The market information in the presentation is based on survey findings
from the recently completed 2014
Prince & Prince (P&P) U.S. Consumer Floral Tracking Survey,
and data comparisons with prior P&P consumer floral survey findings.
Over the past decade, P&P has obtained completed survey responses
from several thousand randomly-selected floral-buying households throughout the
U.S. on consumer floral purchasing, and a comprehensive consumer evaluation of
the floral channels where floral purchases are made.
The seminar information will uncover key market opportunities, as well as
reveal challenges for floral growers and suppliers that service the various
retail and mass-market floral channels, who, in turn, service the U.S. floral
presentation will comprise two sessions, the first detailing consumer floral
demand with specific cut-flower purchasing trend data, and the second, a
comprehensive consumer evaluation of the key U.S. floral channels, currently,
and over the past several years. The
presentation will conclude with a question & answer session.
Thomas Prince, President of Prince & Prince, Inc., will be the
presenter, with an introduction and consumer research overview by Bob Williams,
Vice-President of Smithers-Oasis, North America (SONA).
SONA was P&Pís key research sponsor for the 2014 P&P U.S.
Consumer Floral Tracking Survey, and SONA has full rights to the updated P&P
consumer floral research through the 2014 season. P&P
sincerely thank SONA for granting release of this valuable market information to
attendees at Siflor 2014.
P&P sincerely thank SONA for granting release of this valuable market information to attendees at Siflor 2014.
more information about P&P, and their floral research programs, please visit
their web site at www.FloralMarketResearch.com,
or contact P&P at the above e-mail address or telephone number.
About Prince & Prince. Drs. Tom and Tim Prince, formerly of The Ohio State University, are brothers and co-founders of Prince & Prince, Inc. (P&P), a leading marketing research specialist in the floral and green plant industries. P&P has completed more than 50 major marketing research projects and countless reports for the floral industry in the U.S., and has also conducted research in Canada, the United Kingdom, Holland, Germany, and Spain. P&P conceptualize, design, and implement market research projects and product tests for floral and green-plant suppliers, hardgood suppliers, floral importers, wholesale florists, retail florists, floral-industry associations, and companies serving the allied floral trade. For more information about P&P marketing research and services, and their informative on-site seminars, visit their web site at www.FloralMarketResearch.com, or contact Prince & Prince.
 The P&P U.S. Consumer Floral Tracking Survey will show consumer cut-flower purchasing trends from the past three national P&P surveys (2007, 2010, and 2013), showing trends before and after the 2008 U.S. recession.
Prince & Prince, Inc. PO Box 2465, Columbus, OH 43216-2465
Office: 614-299-4050; Mobile: 614-264-0939 E-mail: FloralMktResearch@att.net
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