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Prince &
Prince SEMINARS
Provide
your sales team a marketing advantage thru knowledge of consumer,
mass
market, & retail florist
trends.
The
2019 Prince & Prince U.S. Consumer Floral Tracking Survey is available
as a one-day, on-site seminar presentation, with a Q&A session. The
"Seminar on Flash Drive Only" (No On-Site Presentation Nor
Q&A Session) is also now available.
Perspectives on the Past!
. . . and Insight to the Future!
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Prince
& Prince (P&P) offers two premium on-site seminars: |
1) The
2019 P&P U.S.
Consumer Floral Tracking Survey.
This seminar presentation tracks numerous consumer floral purchasing and floral-outlet evaluation
metrics from 2010 (after the
recession), to 2013 (market recovery), and to the end of 2019 (strong market). Gain a comprehensive
understanding of how the US floral market is changing, and know the trending market strengths and weaknesses of the key floral
channels (retail florists, supermarkets, super-discounters, wholesale clubs,
home centers, on-line/ Internet providers, farmers markets, garden centers,
etc.) . . . and the change in consumer perceptions toward
those floral outlets over time! Know where the mass-market
and retail sector of the U.S. floral industry has been, where it is
now, and where it is likely headed!
2)
Trends
in Mass-Market Floral Buying, Operations, & Floral Sourcing
(2016 Edition)
| Energize
and motivate your floral sales team with the knowledge of current consumer and
mass-market floral buying behavior, and the trends in fresh cut flower and
indoor potted plant purchasing. Ideal as an educational component to wholesaler open-house
events, or for supplier educational programs to identify consumer household and
mass-market
floral purchasing trends. |
| Throughout
the colorful presentation, P&P highlights the key market trends of your particular
region(s), answers
questions from attendees, and discusses the implications of the trends for
your particular business. |
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Seminar discussion
features the market and sales opportunities, as well as the challenges revealed in the
consumer and mass-market trends. |
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Seminars
are conducted on-site at your facility - - P&P provides the computer and
projection equipment - - all that is required is a large screen or
light-colored wall. Each
full seminar comprises a 5 to 6 hour time period, but P&P is flexible
in tailoring the seminar topics to your specific interests and time availability. |
| During
the on-site seminar, if
a topic is of particular interest to attendees, the presentation has the ability to "drill-down" on the supporting
data, and chart the trends across 8 consumer demographic groups
( for the consumer seminar, demographics include age, income, education, region, floral budget,
and household composition groups ), and for the mass-market buyer seminar, chart
trends across the types of mass-market businesses (e.g. chain supermarkets,
independent supermarkets, grocery/ service wholesalers, and other
mass-marketers (e.g. "big box" stores) and number of stores in the
chain. The
presentation reveals the key mass-market segments that lead or trail the overall
US trends, identifying more opportunities for your business. |
| Prince
& Prince offers the on-site seminars to individual companies, to groups
of companies in a market collectively sponsoring the seminars, and to floral
associations and other related groups. |
| Companies
that sponsor the seminar also receive the complete Power-Point slide presentation
on flash drive, (roughly 800 slides for the consumer
seminar, and over 200 slides for the mass-market floral buyer seminar). Companies may use this P&P market information for their own
internal use in their business training programs. |
| Get
the most from P&P consumer and mass-market floral research programs - -
schedule your P&P seminar today! |
Call or e-mail Prince &
Prince for on-site seminar options and current pricing information.
Recently
Released On-Site Seminar!
(Click
Below for More Info on Mass-Market Floral Survey)
Trends
in Mass-Market Floral Buying, Operations, and Floral Sourcing
(2016 Edition)
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