your sales team a marketing advantage thru knowledge of consumer,
market, & retail florist
Updated Prince & Prince U.S. Consumer Floral Tracking Survey (2020 Edition)
will be available
as an on-site seminar format in the Fall of 2020, and will be presented with two options: 1) Full-Day
On-Site Seminar Presentation, with a Q&A session, and 2) Half-Day
On-Site "Highlights" Seminar Presentation. The
"Seminar on Flash Drive Only" (No On-Site Presentation Nor
Q&A Session) will become available later in 2021.
Perspectives on the Past!
. . . and Insight to the Future!
& Prince (P&P) offers two premium, updated on-site seminars:
2020 P&P U.S.
Consumer Floral Tracking Survey.
This seminar presentation tracks numerous consumer floral purchasing and floral-outlet evaluation
metrics from 2010 (after the
recession), to 2013 (market recovery), and to the end of 2018 (strong market). Gain a comprehensive
understanding of how the US floral market is changing, and know the trending market strengths and weaknesses of the key floral
channels (retail florists, supermarkets, super-discounters, wholesale clubs,
home centers, on-line/ Internet providers, farmers markets, garden centers,
etc.) . . . and the change in consumer perceptions toward
those floral outlets over time! Know where the mass-market
and retail sector of the U.S. floral industry has been, where it is
now, and where it is likely headed!
in Mass-Market Floral Buying, Operations, & Floral Sourcing
and motivate your floral sales team with the knowledge of current consumer and
mass-market floral buying behavior, and the trends in fresh cut flower and
indoor potted plant purchasing. Ideal as an educational component to wholesaler open-house
events, or for supplier educational programs to identify consumer household and
floral purchasing trends.
the colorful presentation, P&P highlights the key market trends of your particular
questions from attendees, and discusses the implications of the trends for
your particular business.
features the market and sales opportunities, as well as the challenges revealed in the
consumer and mass-market trends.
are conducted on-site at your facility - - P&P provides the computer and
projection equipment - - all that is required is a large screen or
light-colored wall. Each
full seminar comprises a 5 to 6 hour time period, but P&P is flexible
in tailoring the seminar topics to your specific interests and time availability.
the on-site seminar, if
a topic is of particular interest to attendees, the presentation has the ability to "drill-down" on the supporting
data, and chart the trends across 8 consumer demographic groups
( for the consumer seminar, demographics include age, income, education, region, floral budget,
and household composition groups ), and for the mass-market buyer seminar, chart
trends across the types of mass-market businesses (e.g. chain supermarkets,
independent supermarkets, grocery/ service wholesalers, and other
mass-marketers (e.g. "big box" stores) and number of stores in the
presentation reveals the key mass-market segments that lead or trail the overall
US trends, identifying more opportunities for your business.
& Prince offers the on-site seminars to individual companies, to groups
of companies in a market collectively sponsoring the seminars, and to floral
associations and other related groups.
that sponsor the seminar also receive the complete Power-Point slide presentation
on flash drive, (roughly 800 slides for the consumer
seminar, and over 200 slides for the mass-market floral buyer seminar). Companies may use this P&P market information for their own
internal use in their business training programs.
the most from P&P consumer and mass-market floral research programs - -
schedule your P&P seminar today!
Call or e-mail Prince &
Prince for on-site seminar options and current pricing information.
Released On-Site Seminar!
Below for More Info on Mass-Market Floral Survey)
in Mass-Market Floral Buying, Operations, and Floral Sourcing