FloralMarketResearch.com  - -  The site for Floral Marketing Research

Home Consumer Seminar Florist Seminar Seminars on CD

The P&P U.S. Retail Florist Tracking Seminar, 2011 Edition

Providing Answers for Today’s Floral Wholesalers, Importers & Distributors, and Retail Florists.

bullet

What marketing opportunities exist in the florist market today, and where are the needs of florists headed?   How has the florist industry changed since the 2008 U.S. recession?

bullet

What are the recent trends in florists' sympathy sales, commercial (B to B) sales, party/wedding sales, wire-order sales, and Web/Internet sales? . . . Which sales categories are likely to expand in the near future? .   .   .  Which categories are on the decline?   What has been the impact of the recession?

bullet

What are the key trends in florists' fresh cut-flower sales? . . What fresh cut-flower species are increasing in demand? . . . Which are in decline? . . . Which florist groups are leading the sales trends?. . . What are the major opportunities for floral wholesalers, importers & distributors?   What product trends have changed since the 2008 U.S. recession?

bullet

What are the key trends in florists’ direct-buying activity (by-passing of local wholesalers) for roses and other cut flowers? . . . What does the future portend in florists’ direct-buying activity?

bullet

How are florists changing their marketing and service offerings to consumers? . . . Are there more opportunities now for floral wholesalers & importers in meeting florists' changing needs?

bullet

What are the trends in florists' sales of arrangements, hand-tied bouquets, loose bouquets & bunches, single stems, and corsages? . . .   Which categories are maintaining or increasing? . . .  Which categories are in decline? . . .  How has the recent recession impacted those sales trends?   How do these trends vary by U.S. region? . . .  Which florist groups are leading the sales trends?

bullet

What hardgoods/gift-shop items are most in demand? . . . How do these demand trends vary across the U.S. regions? . . . What are the major opportunities for wholesalers in the hardgoods/gift-item arena?  . . . What is the current trend in florist direct-buying of hardgoods/gift-shop items (e.g. by-passing local wholesalers)? . . . What are florists' future intentions for direct buying?

bullet

What are the key trends in florists' sales of potted flowering plants, foliage plants, and planters/dish gardens? . . .  Which potted plant species show the greatest demand? . . . Which species are on the decline? . . .  How do these trends vary over time, and by U.S. region? . . .  Which florist groups are now leading the potted plant sales trends?

bullet

What groups of florists show the highest overall sales growth? . . . Which florist groups are on the decline?  . . .  Which groups are most profitable? . . . How has the recent recession impacted florist sales growth and profitability?   Are there regional opportunities that could be advantageous for floral suppliers?

Just a Sampling of the Answers Provided by the 

P&P U.S. Retail Florist Tracking Seminar

Click HERE for more seminar details.

NOTE:  Nearly 900 independent, randomly-selected florist shops throughout the U.S. responded to the P&P florist survey, 2011 Edition, conducted in the Spring/Summer of 2011, and over 1,000 randomly-selected florist shops responded in both 2003 and in 2005.   Overall findings are accurate to a +/- 3% margin of error.   The florist sample is large, allowing for meaningful segmentation analyses.   Thus, the research not only tracks overall florist trends,  but trends of specific florist groups (i.e. ten U.S. regional groups, five florist-size (annual sales) groups, owner-age groups, and florist-market urbanization level).

No focus group bias! . . . No focus group chatter! . . . This is Real Market Research!  

Call or e-mail Prince & Prince to schedule the P&P U.S. Retail Florist Tracking Seminar, on-site, at your location.

 

 

Prince & Prince, Inc.  PO Box 2465,  Columbus, OH  43216-2465 

phone: 614-299-4050;   E-mail: FloralMktResearch@att.net

 

To Top of Page

Copyright © 2016 by Prince & Prince, Inc.   All rights reserved.