The P&P U.S. Retail
Florist Tracking Seminar, 2011 Edition
Providing Answers for Today’s Floral
Wholesalers, Importers & Distributors, and Retail Florists.
marketing opportunities exist in the florist market today, and where are the
needs of florists headed? How has the florist industry changed
since the 2008 U.S. recession?
are the recent trends in florists' sympathy sales, commercial (B to B) sales,
party/wedding sales, wire-order sales, and Web/Internet sales? . . . Which
sales categories are likely to expand in the near future? .
. . Which categories are on the decline? What
has been the impact of the recession?
are the key trends in florists' fresh cut-flower sales? . . What fresh
cut-flower species are increasing in demand? . . . Which are in decline? . . .
Which florist groups are leading the sales trends?. . . What are the major
opportunities for floral wholesalers, importers & distributors?
What product trends have changed since the 2008 U.S. recession?
are the key trends in florists’ direct-buying activity (by-passing of local
wholesalers) for roses and other cut flowers? . . . What does the future portend in
florists’ direct-buying activity?
are florists changing their marketing and service offerings to consumers? . .
. Are there more opportunities now for floral wholesalers & importers in meeting
florists' changing needs?
are the trends in florists' sales of arrangements, hand-tied bouquets, loose
bouquets & bunches, single stems, and corsages? . . . Which
categories are maintaining or increasing? . . . Which categories are in
decline? . . . How has the recent recession impacted those sales
trends? How do
these trends vary by U.S. region? . . . Which florist groups
are leading the sales trends?
hardgoods/gift-shop items are most in demand? . . . How do these demand trends
vary across the U.S. regions? . . . What are the major
opportunities for wholesalers in the hardgoods/gift-item arena? . . .
What is the current trend in florist direct-buying of hardgoods/gift-shop
items (e.g. by-passing local wholesalers)? . . . What are florists' future
intentions for direct buying?
are the key trends in florists' sales of potted flowering plants, foliage
plants, and planters/dish gardens? . . . Which potted plant species show
the greatest demand? . . . Which species are on the decline? . . . How do
these trends vary over time, and by U.S. region? . . . Which florist groups
are now leading the potted plant sales trends?
groups of florists show the highest overall sales growth? . . . Which florist
groups are on the decline? . . . Which groups are most
profitable? . . . How has the recent recession impacted florist sales growth
and profitability? Are there regional opportunities that could be advantageous
for floral suppliers?
Just a Sampling of the Answers Provided by
P&P U.S. Retail
Florist Tracking Seminar
for more seminar details.
independent, randomly-selected florist shops throughout the U.S. responded to the
P&P florist survey, 2011 Edition, conducted in the Spring/Summer of 2011, and over 1,000
randomly-selected florist shops responded in both 2003 and in
Overall findings are accurate to a +/- 3% margin of error. The
florist sample is large, allowing for meaningful segmentation
analyses. Thus, the research not only tracks overall florist
trends, but trends of specific florist groups (i.e. ten U.S. regional
groups, five florist-size (annual sales) groups, owner-age groups, and
florist-market urbanization level).
No focus group
bias! . . . No focus group chatter! . . . This is Real Market
Call or e-mail Prince & Prince to
schedule the P&P U.S. Retail Florist Tracking Seminar, on-site, at your