What marketing opportunities exist in the florist market today, and where are the needs of florists headed?   How has the florist industry changed since the 2008 U.S. recession?

What are the recent trends in florists' sympathy sales, commercial (B to B) sales, party/wedding sales, wire-order sales, and Web/Internet sales? . . . Which sales categories are likely to expand in the near future? .   .   .  Which categories are on the decline?   What has been the impact of the recession?

What are the key trends in florists' fresh cut-flower sales? . . What fresh cut-flower species are increasing in demand? . . . Which are in decline? . . . Which florist groups are leading the sales trends?. . . What are the major opportunities for floral wholesalers, importers & distributors?   What product trends have changed since the 2008 U.S. recession?

What are the key trends in florists’ direct-buying activity (by-passing of local wholesalers) for roses and other cut flowers? . . . What does the future portend in florists’ direct-buying activity?

How are florists changing their marketing and service offerings to consumers? . . . Are there more opportunities now for floral wholesalers & importers in meeting florists' changing needs?

What are the trends in florists' sales of arrangements, hand-tied bouquets, loose bouquets & bunches, single stems, and corsages? . . .   Which categories are maintaining or increasing? . . .  Which categories are in decline? . . .  How has the recent recession impacted those sales trends?   How do these trends vary by U.S. region? . . .  Which florist groups are leading the sales trends?

What hardgoods/gift-shop items are most in demand? . . . How do these demand trends vary across the U.S. regions? . . . What are the major opportunities for wholesalers in the hardgoods/gift-item arena?  . . . What is the current trend in florist direct-buying of hardgoods/gift-shop items (e.g. by-passing local wholesalers)? . . . What are florists' future intentions for direct buying?

What are the key trends in florists' sales of potted flowering plants, foliage plants, and planters/dish gardens? . . .  Which potted plant species show the greatest demand? . . . Which species are on the decline? . . .  How do these trends vary over time, and by U.S. region? . . .  Which florist groups are now leading the potted plant sales trends?

What groups of florists show the highest overall sales growth? . . . Which florist groups are on the decline?  . . .  Which groups are most profitable? . . . How has the recent recession impacted florist sales growth and profitability?   Are there regional opportunities that could be advantageous for floral suppliers?