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THE U.S. RETAIL FLORIST SEMINAR

Florist Shop Seminar Now Available!

THE PRINCE & PRINCE U.S. RETAIL FLORIST TRACKING SURVEY, 2011 EDITION  (Survey Conducted in Spring, 2011)

Tracking Florists' Floral-Product, Marketing, Service, Financial, & Operational Trends from 2003, to 2005, and thru 2010.

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Shows where the retail florist industry has been. . . And where it is headed!

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Identifies sales & marketing opportunities in serving the U.S. retail florist industry.

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Tracks trends in florists' party/wedding, commercial, sympathy, in-store, wire, and Internet sales.

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Identifies trends in florists' operations, marketing activities, and service offerings.

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Tracks changes in florists' product mix, cut-flower mix, and potted plant mix.

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Shows momentum usage for 70 cut-flower species, 20 plants, & over 30 gift-shop items.

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Tracks changes in florists' direct-buying activity and reveals reasons for those trends.

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Shows trends across 10 U.S. regions, 5 florist-size groups, urbanization, & age of owner.

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Valid & reliable information for decision-making.  P&P survey methods utilize a large random selection of florist shops throughout the U.S. (the "gold-standard" in market survey research) for each survey time period.  

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Click HERE for ANSWERS provided by the seminar.

Call or e-mail Prince & Prince for on-site seminar pricing options (individual company seminar, group co-sponsored seminar, and floral association seminar) at 614-299-4050; FloralMktResearch@att.net 

The most definitive seminar about florists available anywhere.   Shows where the florist industry has been . . . where it is now . . . and where it is likely headed!   Statistically valid - - - Nearly 900 randomly-selected retail florist respondents from throughout the United States in 2010.   2010 trend comparison with 2005 and 2003 Prince & Prince florist tracking surveys.

Major Topics Covered in the Updated P&P U.S. Retail Florist Tracking Seminar

Florist Performance Measures

Sales level and trend in florist sales

Sales growth percentages of prior year 

Net income (loss) percentage of prior year 

Trend comparison of florists' performance measures (2003, 2005 & 2010 studies)

 

Types of Sales & Sales Modes

 In-person (In-store) sales

 Wire service sales (including out-going/in-coming wire transactions)

 Web/Internet sales

 Gift shop sales

 Wedding & party sales

 Sympathy sales

 Commercial (business-to-business) sales

 Trend comparison of sales modes & types (2003, 2005 & 2010 studies)

 

Product Mix

Cut flower mix - roses, basics, novelties, fillers, & tropicals

Potted plant/planter mix - dish gardens, flowering potted plants, foliage plants

Cut Form Mix: arrangements, hand-tied bouquets, loose bouquets/bunches, single stems, corsages

Silk & dried materials

Fruit/food baskets

Gift shop items

Trend comparison of product mix categories (2003, 2005, & 2010 studies)

 

Service Offerings

24-hour ordering

Web site

Shop 800 number

Frequent-buyer programs

Delivery options (free, express, specified-time, evening delivery)

Provision of care tags/info

Provision of preservative packets

Longevity guarantees (days guaranteed)

Customer newsletters

E-mail promo/reminders

Birthday/event reminders

Offering "open house" events

Consumer education/design classes

Design certifications held

Trend comparison of florist service offerings (2003, 2005 & 2010 studies)

 

Florist Operations/ Recent Investments

Buying/Sourcing

Product Quality

Market Research

Delivery

Care & Handling

Designing

Staff Training

Advertising/Promotion

Computerization

In-store Displays

Store Remodeling

Web Site

Attending Seminars

Trend comparison of florists' operational investments (2003, 2005 & 2010 studies)

 

Direct Sourcing of Floral Products (by-passing of local wholesalers)

Degree of current & historical direct sourcing by florists

Roses

Other cut flowers

Potted plants

Gift shop items

Florist reasons for direct sourcing

Future intentions for direct sourcing

Trend comparison of direct buying measures (2003, 2005 & 2010 studies)

 

Complete Segmentation of All 2010 Survey Results by Ten Census Regions,  Florist Annual Sales,  Rural/City/Metro Urbanization, and Age of Florist Owner.   2010 Trend comparison with prior Prince & Prince florist tracking surveys (2003 & 2005).

 

Ten Census Regions of the U.S.:

New England  (CT, MA, ME, NH, RI, VT) 

Middle Atlantic  (NJ, NY, PA) 

East North Central  (IL, IN, MI, OH, WI) 

West North Central  (IA, KS, MN, MO, NE, ND, SD) 

Upper South Atlantic  (DC, DE, MD, NC, VA, WV) 

Lower South Atlantic  (FL, GA, SC,) 

East South Central  (AL, KY, MS, TN) 

West South Central  (AR, LA, OK, TX) 

Mountain  (AZ, CO, ID, MT, NM, NV, UT, WY) 

Pacific  (AK, CA, HI, OR, WA)


Featured for Cut Flower Suppliers - - Florists' Momentum Trends for Key Groups of Cut Flowers

   (Percent of florists predicting at least a 10% increase in usage over the next year - - - and comparison with 2003 & 2005 momentum)

Florist Momentum Trends for Roses

 

Sweethearts

Red hybrid teas 

Non-red teas 

Garden roses 

Spray roses 

Florist Momentum Trends for Roses Sourced from:

California

Other U.S.A.

Colombia

Ecuador

Holland

Mexico

 

Florist Momentum Trends for Basic Cut Flowers & Greens

 

Cushion Pompons

Daisy Pompons

Mini-Carnations

Carnations

Gladiolus

Leatherleaf

Football Mums

Fuji Mums

 

Florist Momentum Trends for Novelty Cuts & Greens

 

Alstroemeria

Liatris

Gerbera

Mini-Gerbera

Asiatic Lilies

Sunflowers

Stock

Ranunculus

Lisianthus

Hydrangea

Lilac

Bouvardia

Allium

Delphinium

Freesia

Tulips

Snapdragons

Disbuds (Cremones)

Novelty Greens

X-mas Greens

Novelty Pompons

Micro-Pompons

L.A. Lilies

Dutch Iris

Dahlias

Leucadendron

Eucalyptus

Matsumoto Aster

 

Florist Momentum Trends for Filler Cut Flowers

 

Statice

Gypsophila

Waxflower

Filler Asters

Kangaroo Paw

Heather

Limonium

Leptospermum

Yarrow

Queen Ann's Lace

Boronia

Solidaster

Florist Momentum Trends for Tropical Cuts

Proteas

Dendrobiums

Calla Lilies

Mini-Callas

Birds of Paradise

Anthuriums

Phalaenopsis

Heliconia

Ginger

Tropical Greens

Cymbidiums

Cattleyas

Featured for Potted Plant Suppliers - - - Florists' Momentum Trends for Potted Plants

(Percent of florists predicting at least a 10% increase in usage over the next year - - - and comparison with 2003 & 2005  momentum)

 

Poinsettias

Potted Mums

Azaleas

Easter Lilies

Cyclamen

Potted Spring Bulbs

Hibiscus

Potted Orchids

Colored Lilies

Hydrangea

Potted Foliage

Topiaries

Planters/Dish Gardens

Fall Garden Mums

Mini-Roses

Cineraria

Gloxinia

Kalanchoe

Holiday Cactus

Calceolaria

Featured for Hardgood  Suppliers - - - Florists' Momentum Trends for Gift Shop Items and Accessories

(Percent of florists predicting at least a 10% increase in usage over the next year - - - and comparison with 2003 & 2005 momentum)

Greeting Cards

Candles

Dolls

Plush

Decorative Vases

Bath/Body Products

Wicker & Wire

Kitchen Ware

Floral Jewelry

Ornaments

Figurines

Photo Frames

Potpourri

Wind Chimes

Decorative Prints

Silk Flowers

Dried Materials

Candy

Balloons

Fruit/Food Baskets

Collectibles

Bird Feeders

Floral Books

Brassware

Pottery

Garden Statuary

Glass Art

Decorative Plates

Pedestals/Stands

Paper/Party Items

Silk Greenery

Click HERE for ANSWERS provided by the P&P U.S. Retail Florist Tracking Seminar.

Call or e-mail Prince & Prince for on-site seminar pricing options (individual companies, group co-sponsors, and floral associations) at 614-299-4050; FloralMktResearch@att.net 

 

 

Prince & Prince, Inc.  PO Box 2465,  Columbus, OH  43216-2465

Telephone: 614-299-4050;      E-mail: FloralMktResearch@att.net

 

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