FloralMarketResearch.com - - The site for Floral Marketing Research
THE U.S. RETAIL FLORIST SEMINAR
Florist Shop Seminar Now Available! THE PRINCE & PRINCE U.S. RETAIL FLORIST TRACKING SURVEY, 2011 EDITION (Survey Conducted in Spring, 2011) Tracking Florists' Floral-Product, Marketing, Service, Financial, & Operational Trends from 2003, to 2005, and thru 2010.
Call or e-mail Prince & Prince for on-site seminar pricing options (individual company seminar, group co-sponsored seminar, and floral association seminar) at 614-299-4050; FloralMktResearch@att.net The most definitive seminar about florists available anywhere. Shows where the florist industry has been . . . where it is now . . . and where it is likely headed! Statistically valid - - - Nearly 900 randomly-selected retail florist respondents from throughout the United States in 2010. 2010 trend comparison with 2005 and 2003 Prince & Prince florist tracking surveys. Major Topics Covered in the Updated P&P U.S. Retail Florist Tracking Seminar Florist Performance Measures Sales level and trend in florist sales Sales growth percentages of prior year Net income (loss) percentage of prior year Trend comparison of florists' performance measures (2003, 2005 & 2010 studies)
Types of Sales & Sales Modes In-person (In-store) sales Wire service sales (including out-going/in-coming wire transactions) Web/Internet sales Gift shop sales Wedding & party sales Sympathy sales Commercial (business-to-business) sales Trend comparison of sales modes & types (2003, 2005 & 2010 studies)
Product Mix Cut flower mix - roses, basics, novelties, fillers, & tropicals Potted plant/planter mix - dish gardens, flowering potted plants, foliage plants Cut Form Mix: arrangements, hand-tied bouquets, loose bouquets/bunches, single stems, corsages Silk & dried materials Fruit/food baskets Gift shop items Trend comparison of product mix categories (2003, 2005, & 2010 studies)
Service Offerings 24-hour ordering Web site Shop 800 number Frequent-buyer programs Delivery options (free, express, specified-time, evening delivery) Provision of care tags/info Provision of preservative packets Longevity guarantees (days guaranteed) Customer newsletters E-mail promo/reminders Birthday/event reminders Offering "open house" events Consumer education/design classes Design certifications held Trend comparison of florist service offerings (2003, 2005 & 2010 studies)
Florist Operations/ Recent Investments Buying/Sourcing Product Quality Market Research Delivery Care & Handling Designing Staff Training Advertising/Promotion Computerization In-store Displays Store Remodeling Web Site Attending Seminars Trend comparison of florists' operational investments (2003, 2005 & 2010 studies)
Direct Sourcing of Floral Products (by-passing of local wholesalers) Degree of current & historical direct sourcing by florists Roses Other cut flowers Potted plants Gift shop items Florist reasons for direct sourcing Future intentions for direct sourcing Trend comparison of direct buying measures (2003, 2005 & 2010 studies)
Complete Segmentation of All 2010 Survey Results by Ten Census Regions, Florist Annual Sales, Rural/City/Metro Urbanization, and Age of Florist Owner. 2010 Trend comparison with prior Prince & Prince florist tracking surveys (2003 & 2005).
Ten Census Regions of the U.S.: New England (CT, MA, ME, NH, RI, VT) Middle Atlantic (NJ, NY, PA) East North Central (IL, IN, MI, OH, WI) West North Central (IA, KS, MN, MO, NE, ND, SD) Upper South Atlantic (DC, DE, MD, NC, VA, WV) Lower South Atlantic (FL, GA, SC,) East South Central (AL, KY, MS, TN) West South Central (AR, LA, OK, TX) Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) Pacific (AK, CA, HI, OR, WA)
(Percent of florists predicting at least a 10% increase in usage over the next year - - - and comparison with 2003 & 2005 momentum) Florist Momentum Trends for Roses
Sweethearts Red hybrid teas Non-red teas Garden roses Spray roses Florist Momentum Trends for Roses Sourced from: California Other U.S.A. Colombia Ecuador Holland Mexico
Florist Momentum Trends for Basic Cut Flowers & Greens
Cushion Pompons Daisy Pompons Mini-Carnations Carnations Gladiolus Leatherleaf Football Mums Fuji Mums
Florist Momentum Trends for Novelty Cuts & Greens
Alstroemeria Liatris Gerbera Mini-Gerbera Asiatic Lilies Sunflowers Stock Ranunculus Lisianthus Hydrangea Lilac Bouvardia Allium Delphinium Freesia Tulips Snapdragons Disbuds (Cremones) Novelty Greens X-mas Greens Novelty Pompons Micro-Pompons L.A. Lilies Dutch Iris Dahlias Leucadendron Eucalyptus Matsumoto Aster
Florist Momentum Trends for Filler Cut Flowers
Statice Gypsophila Waxflower Filler Asters Kangaroo Paw Heather Limonium Leptospermum Yarrow Queen Ann's Lace Boronia Solidaster Florist Momentum Trends for Tropical Cuts Proteas Dendrobiums Calla Lilies Mini-Callas Birds of Paradise Anthuriums Phalaenopsis Heliconia Ginger Tropical Greens Cymbidiums Cattleyas Featured for Potted Plant Suppliers - - - Florists' Momentum Trends for Potted Plants (Percent of florists predicting at least a 10% increase in usage over the next year - - - and comparison with 2003 & 2005 momentum)
Poinsettias Potted Mums Azaleas Easter Lilies Cyclamen Potted Spring Bulbs Hibiscus Potted Orchids Colored Lilies Hydrangea Potted Foliage Topiaries Planters/Dish Gardens Fall Garden Mums Mini-Roses Cineraria Gloxinia Kalanchoe Holiday Cactus Calceolaria Featured for Hardgood Suppliers - - - Florists' Momentum Trends for Gift Shop Items and Accessories (Percent of florists predicting at least a 10% increase in usage over the next year - - - and comparison with 2003 & 2005 momentum) Greeting Cards Candles Dolls Plush Decorative Vases Bath/Body Products Wicker & Wire Kitchen Ware Floral Jewelry Ornaments Figurines Photo Frames Potpourri Wind Chimes Decorative Prints Silk Flowers Dried Materials Candy Balloons Fruit/Food Baskets Collectibles Bird Feeders Floral Books Brassware Pottery Garden Statuary Glass Art Decorative Plates Pedestals/Stands Paper/Party Items Silk Greenery Click HERE for ANSWERS provided by the P&P U.S. Retail Florist Tracking Seminar. Call or e-mail Prince & Prince for on-site seminar pricing options (individual companies, group co-sponsors, and floral associations) at 614-299-4050; FloralMktResearch@att.net
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Prince & Prince, Inc. PO Box 2465, Columbus, OH 43216-2465 Telephone: 614-299-4050; E-mail: FloralMktResearch@att.net
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