Vita - Tom Prince

VITA - THOMAS L. PRINCE, PH.D.

(prior to founding Prince & Prince, Inc.)

President

Prince & Prince, Inc.

P.O. Box 2465

Columbus, OH 43216-2465

phone: 614-264-0939 (mobile)

www.FloralMarketResearch.com

Education

Dover High School, Valedictorian, Dover, Ohio, 1976.

B.S. with Distinction in Horticulture, The Ohio State University, 1980.

M.S. in Horticultural Marketing, The Ohio State University, 1984.

Ph.D. Dual program in Marketing & Horticulture, The Ohio State University, 1989.

Professional Experience

1990-present

President, Prince & Prince, Inc. Conducts market tests and customized surveys of

horticultural products & services at the production, wholesaling, retailing, and

consumer levels of the floral distribution channels. Marketing & economic consultant

to the floral and green plant industries.

1989 - 1990

Post-Doctoral Fellow, The Ohio State University. Global trends in fresh cut-flower

production, distribution, and consumption. Statistical analysis of research data for

publications within the Department of Horticulture.

1985 - 1988

Graduate Research Associate, The Ohio State University. Market survey planning,

implementation, and analysis; Floral marketing research on customer service, floral

distribution and logistics; Greenhouse production management and computer software

development; Systems analysis and computer modeling.

1984 - 1985

Research Associate on the Greenhouse Operations Management Project, The Ohio

State University. Greenhouse operations and management research of the flowering

plant industry.

1980 - 1984

Graduate Research Associate, The Ohio State University. Cut-flower distribution

research; Consumer preference studies of floral products; Market studies of the

floral industry.

1976 - 1980 (summers)

Rose grower, Endres Floral Co., New Philadelphia, OH, Rose production and

marketing practices.

Teaching Experience

Instructor

Horticulture 525, Horticulture Marketing and Management, 1984.

Teaching Asst.

Horticulture 523, Greenhouse Floriculture Production, 1984.

Guest Lecturer

Horticulture 150, Introduction to Horticulture, 1986 - 1988; Horticulture 201,

Horticulture Science, 1987.

Selected Academic Publications

Factors affecting the marketability of roses. 1980. T.L. Prince, J.L. Robertson,

and L.H. Chatfield. J. Amer. Hort. Sci.,105(3):388-393, May.

Marketing and postharvest management characteristics of the North American rose

industry. 1982. T.L. Prince and J.L. Robertson, HortScience, 17(4):558-561, Aug.

Segmenting the flowering plant industry by product mix, marketing season, and

channel of distribution. 1987. T.L. Prince, D.A. Schilling, J.G. Seeley, W.T. Rhodus,

and S.L. Born. ActaHort 203:205-212.

Regional differences in retail floral merchandising strategies. 1987. B.K. Behe,

T.L. Prince, W.T. Rhodus, and the late J.L. Robertson, ActaHort. 203:157-164.

An interactive greenhouse profitability model developed for micro-computers. 1987.

W.T. Rhodus, R.D. Taylor and T.L. Prince, ActaHort. 203:33-38.

"Production costs" in H.K. Tayama (ed.) Tips on growing potted perennials. 1989.

T. L. Prince.

Supplier services and their importance to floral retailers in the Midwestern United

States. 1990. T.L. Prince, H.K. Tayama, and J.R. Grabner, Jr., HortScience

25(3): 345-358.

Identification of developmental phases in poinsettia. 1990. Y.S. Ali, H.K. Tayama,

T.L. Prince, and S.A. Carver. J. Amer. Soc. Hort. Sci.115(5):728-731.

The relationship between maturity level and splitting in poinsettia. 1990. Y.S. Ali,

H.K. Tayama, T.L. Prince, and S.A. Carver. HortScience, Vol. 25(12):1616-1618.

Description of florists' cognitive structure and perceived performance of supplier

services through second-order factor analysis. 1991. T.L. Prince, H.K. Tayama,

and J.R. Grabner, Jr., J. Amer. Hort. Sci. 116(1):161-165.

Rooted cutting establishment in media containing wetting agent. 1992. Bhat, N.R.,

T. L. Prince, H. K. Tayama, and S. A. Carver. HortScience, Vol. 27, No. 1. Jan.. p. 78.

( Author or co-author of more than 50 articles for the floral industry trade press. )

Special Projects

"P.A.S.T.E., Performance Analyzer for Selected Tomato Enterprises", Lotus 1-2-3

Template and Macro Program Development, Hienz-U.S.A., Apr., 1986.

"Greenhouse Profitability Micro Computer Model for the Piketon Agribusiness Park",

Lotus 123 Template and Macro Program Development, Pike County Development

and Energy Management Corp., 1986.

"Fresh Cut-Flower Grades & Standards in the 1990's, A Survey of Industry

Perceptions", Market Survey Development, Analysis, & Report for the Produce

Marketing Association (Floral Division) August, 1990.

Honors and Awards

Paul Ecke Award, Intercollegiate Floral Judging, 1978 National Champions,

Las Cruces, NM.

L.M. Ware Award, Best Collegiate Research Presentation, 1980, American Society

for Horticultural Science, Fort Collins, CO for "Factors affecting the marketability of roses."

President and Vice-President of Pi Alpha Xi, Epsilon Chapter, Horticulture

Honorary Fraternity, 1980-81.

Selected Conference Presentations

"Who's Stealing Your Business," Presentation on the changing floral distribution

channels. J. Robertson, co-presenter, 1983 Society of American Florists National

Convention, Seattle, WA, July, 1983.

"Power Training for the Floral Executive of Today & Tomorrow," M. Chy, A. Felly,

and G.L. Staby, co-presenters, PRO Institute, University of San Francisco, San

Francisco, CA. March 25, 1984.

"New Trends in Marketing," Presentation on market power and conflict in floral

distribution. Society of American Florists National Convention, Washington, DC,

July 25-28, 1984.

"What Does the Consumer Want? Sourcing, Distribution and Utilization of Floral

Crops", B. Mass, M. Miller, D. Weaver, and R. Yoder, co-presenters, PRO

Institute, St. Lucie, FL, Oct. 11-12, 1984.

"Knowing the Numbers Game," Financial management program for florists. 1985

Ohio Florists Short Course, Columbus OH, July, 1985.

"Say It With Flowers," Floral merchandising program for the Ohio Hospital

Association Gift Shop Expo '86, Columbus, OH, Sep. 25, 1986.

"Retail Florist Industry Growth in a Changing Economy," T.A. Prince co-presenter,

Central Ohio Regional FTD Meeting, Columbus, OH, Apr. 29, 1993.

"Mass-Market Floral Buying & Sourcing Practices - A North American Survey",

T.A. Prince, co-presenter, 1995 Ohio International Floral Short Course, Cincinnati,

OH, July 11, 1995.