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Customized Marketing Research Projects

Prince & Prince, Inc.  performs customized research for clients at all levels of the floral industry channel.   Our clients have included both individual businesses or organizations,  as well as groups of businesses working together on  floral market studies.   These market studies have included customer satisfaction/ positioning studies,  brand positioning,  competitive analyses,  product/ service trend profiling,  new floral-product evaluations,  business location/ relocation analysis,  and others.     We provide no-obligation research proposals,  free of charge,  to  interested parties.    To obtain such a proposal,  please call Prince & Prince so that we may assess your marketing research needs.  

Selected Project List

Note:  This list is provided to give you an idea of the types of customized research previously conducted for clients.

Results of these studies are NOT available for purchase.

A Study of Floral Consumers in the Greater Atlantic City Market Area
A city market survey assessing consumers' floral purchasing, consumer priorities, floral-outlet performance and market shares.
 

Retail Florists' Evaluation of Cut-Flower Supply Sources
A US national survey of florists assessing buyer priorities and performances of domestic/ imported cut-flower sources.

A Study of Florists' Opinions of Cut Roses & Rose Brands
A US regional survey assessing florists' needs & domestic/imported brand performances.

The Services of Miami Floral Importers
A US nationwide survey of wholesale florists about importer products & services.

A City Study of Consumer Shopping & Floral Buying
A local market survey of consumers for optimal florist site location.

A Study of Products & Services of Wholesale Florists in the Greater Chicago Metro Area
A regional survey of florists assessing priorities & performances of wholesale florists.

A Study of Floral Foams, Preservatives, & Related Products
A US nationwide survey of retail florists assessing post-harvest products.

Customer Service in the Floral Hardgoods Industry
A US national survey of florists assessing priorities & performances of printed-goods suppliers.

A Study of Growers' Opinions About Perennial Plant Producers
A US national survey of over 800 perennial plant growers assessing performances of plant suppliers.

Key Issues in the Transportation of California & Miami Cut Flowers
A national survey of wholesale florists defining problem areas & solutions in cut-flower transportation.

A Study of Growers' Opinions About Plant/ Cutting/ Plug Suppliers
A US national survey assessing grower needs, supplier performances, & broker representation ratings.

Segmentation Profiles of Industry Opinions About Alstroemeria, 
Mini-Carnations, Pompons, and Standard Carnations
US retail florist, mass market, and wholesale florist opinions about these four cut flowers.

A Study of Products & Services of Wholesale Florists in the NY Metro Area
A metro-area survey assessing florists' needs & wholesaler performances.

An Assessment of Florist Opinions on Relocation of Wholesale Florist
A US metro-area market survey assessing florists' opinions, and projected sales gains/losses of the wholesaler.

A Study of Floral Foams, Funeral Tributes, and Related Floral Products In Germany
A German survey of florist shops assessing priorities & performances of post-harvest product brands.

Consumer Evaluations of Christmas Centerpiece Arrangements
A Product Value Analysis of Christmas greens, colors, and hardgood accessorizing.

Pompons: Wholesaler Needs & Brand Assessment
A US nationwide survey of wholesale florists identifying priorities & imported brand performances.

Retail Florist & Mass Market Opinions of Wholesalers Selling Thru Non-Traditional Outlets
A US multi-market survey assessing retailers' opinions & actions toward wholesalers' marketing practices.

A Study of Products & Services of Wholesale Florists: Washington D.C.
An metro-area survey of retail florists identifying priorities ,  wholesaler performances, and future product trends.

A Study of Florists' Product Trends in the UK
A survey of retail florists in the UK assessing florist suppliers, product usage and merchandising trends.

California Cut-Flower Production and Industry Trends
A state-wide survey of cut-flower growers assessing production & trends for over 100 flower types.

A Study of Florists' Product Trends in Canada
A Canadian nationwide survey of retail florists assessing florist suppliers, supplier market shares, and product-usage trends.

A Study of Products & Services of Wholesale Florists in the Greater Chicago Metro Area
A metro-area survey assessing florists' needs & wholesaler performances.

 

An Evaluation of Wholesale Florists & Direct Cut-Flower Sources

Survey Research of Florist Shops in the Greater Tampa/ Bradenton, Florida Market Area

Call Prince & Prince at 614-299-4050 (Mobile: 614-264-0939) 

to discuss your market research needs.

 

 

Prince & Prince, Inc.  PO Box 2465,  Columbus, OH  43216-2465   

Office: 614-299-4050;  Mobile: 614-264-0939    E-mail: FloralMktResearch@att.net

 

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