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P&P MASS-MARKET FLORAL RESEARCH

 Trends in Mass-Market Floral

 Buying, Operations, and Floral

 Sourcing

This Market Research is Currently On-Going with Financial Support and

Collaboration with Produce Marketing Association and Food Marketing Institute.

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A Large Comprehensive Survey of Mass-Market Floral Buyers Throughout the U.S., Canada, & Mexico.

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Surveys Fielded in the Late Fall/ Winter of 2015, with Reporting in Spring/ Summer of 2016.

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Identifies the Size, Scope & Structure of the Mass-Market Floral Industry in the U.S., Canada, & Mexico.

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Surveys Key Business, Financial, and Operational Metrics of Floral Mass Market Operations (e.g. Supermarkets, Super-Discount Stores, Grocery Stores, Home Centers,  Wholesale Clubs, Grocery/Service Wholesalers, etc.)

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Assesses Floral Sales of Key Categories, Sales Growth Trends, and Future Prospects.

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Identifies the Floral Product Mix (Bouquets, Other Cut Flowers, Potted Plants, Gift/ Food Baskets, and Non-Perishables), and Emphasis on Specific Floral Categories.

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Assesses the Fresh Cut-Flower Mix (Roses, Basics, Novelties, & Tropicals) and Mix Trends.

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Identifies the Form of Fresh Cut-Flowers (Bouquets, Bunches, Arrangements, Single, Stems, Corsages, etc.), and Cut-Form Trends.

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Identifies the Potted Plant Mix (Flowering Plants, Foliage Plants, Bedding Plants/ Perennials).

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Reveals Floral Mass-Market Sales Modes (In-Store, Wire, Web/Internet, Telephone) & Trends.

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Profiles the Type of Floral Sales (Everyday, Party/ Wedding, Occasion, Sympathy, Commercial, etc.)

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Identifies Buyer’s Floral Sourcing for Bouquets, Cut Flowers, and Plants and Sourcing Trends.

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Tracks Trends in Mass-Market Floral Operations, Space Allocated to Floral, & Service Levels.

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Identifies Buyer Priorities for Floral Vendor Offerings and Services.

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Identifies Long-Term Trends by Tracking Selected Metrics from P&P’s 2003 & 1995 Buyer Surveys.

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Please Contact Prince & Prince for More Details: 614-299-4050; E-mail: FloralMktResearch@att.net

 

 

Prince & Prince, Inc., PO Box 2465, Columbus, OH  43216-2465

Telephone: 614-299-4050;     E-mail: FloralMktResearch@att.net

 

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