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P&P's UPDATED MASS-MARKET FLORAL RESEARCH

 Trends in Mass-Market Floral Buying,

 Operations, and Floral Sourcing  (2016 Edition)       

                

This P&P Market Research Received Collaboration and Financial Support from the 

Produce Marketing Association (PMA) and the Food Marketing Institute (FMI).

P&P On-Site Seminar Now Available, Contact P&P

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A Comprehensive Survey of Mass-Market Floral Buyers Throughout the U.S. (Buyers for Corporate Chains And Mass Merchants)

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Surveys Fielded in the Late Fall/ Winter of 2015, with Reporting Completed in Fall of 2016.

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Identifies the Size, Scope & Structure of the Mass-Market Floral Industry in the U.S.

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Surveys Key Business, Financial, and Operational Metrics of Floral Mass Market Operations (Chain Supermarkets, Independent Supermarkets, Grocery/Service Wholesalers, and Other Mass Merchants.).

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Assesses Floral Sales of Key Categories, Sq.Ft. Allocations to Floral, and Floral Sales Growth Percentage.

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Identifies Key Floral Economic Metrics (Gross Margins, Labor Costs, Floral Shrink, and Contribution Percentages).

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Assesses the Floral Product Mix (Fresh Flowers, Potted Plants, Gift/Food Baskets, Non-Perishables, & Trends).

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Identifies the Form of Fresh Cut-Flowers (Bouquets, Bunches, Arrangements, Roses) and Form Trends.

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Identifies the Potted Plant Mix (Flowering Plants, Foliage Plants, Bedding Plants/ Perennials) and Mix Trends.

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Reveals Floral Mass-Market Sales Modes (In-Store Sales, Website/ Internet Sales) and Mode Trends.

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Profiles the Type of Floral Sales (Impulse Sales, Wedding Sales, Holiday Sales, Sympathy Sales) and Trends.

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Identifies Buyer’s Floral Sourcing for Bouquets, Fresh Cut Flowers, and Potted Plants, and Sourcing Trends.

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Tracks Trends in Mass-Market Floral Operations, Operational Emphasis, and Operational Trends.

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Tracks Floral Service Levels (Percent of Stores Full, Limited, & Self-Service) and Service Level Trends.

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Identifies Buyer Priorities for Floral Vendor Offerings and Services, and Priority Trends.

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Identifies Long-Term Trends by Tracking Selected Metrics from P&P’s 2003 Buyer Survey.

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Please Contact Prince & Prince for More On-Site Seminar Details:  E-mail: FloralMktResearch@att.net

 

Prince & Prince, Inc., PO Box 2465, Columbus, OH  43216-2465

Office: 614-299-4050;  Mobile: 614-264-0939     E-mail: FloralMktResearch@att.net

 

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