P&P's US Retail Florist Tracking Research
Tracking Florists' Product, Marketing, Service, & Operational Trends from "Boom" (1998), "Bust" (2003), and "Recovery" (2005) Periods of the US Economy.
Call or e-mail Prince & Prince for on-site seminar pricing options (individual company seminar, group co-sponsored seminar, and floral association seminar) at 614-299-4050; FloralMktResearch@att.net
The most definitive seminar about florists available anywhere. Shows where the florist industry has been . . . where it is now . . . and where it is likely headed!
Statistically valid - - - Over 1,000 randomly-selected retail florist respondents from throughout the United States in 2005. Trend comparison with 1998 and 2003 Prince & Prince florist tracking studies.
Major Topics Covered in US Florist Tracking Seminar
Florist Performance Measures
Types of Sales & Sales Modes
Florist Operations/ Recent Investments
Direct Sourcing of Floral Products (by-passing of local wholesalers)
Complete Segmentation of All Survey Results by Ten Census Regions, Florist Annual Sales, Rural/City/Metro Urbanization, and Age of Florist Owner. Trend comparison with prior Prince & Prince florist tracking studies (1998 & 2003).
Ten Census Regions of the US:
New England (CT, MA, ME, NH, RI, VT)
Middle Atlantic (NJ, NY, PA)
East North Central (IL, IN, MI, OH, WI)
West North Central (IA, KS, MN, MO, NE, ND, SD)
Upper South Atlantic (DC, DE, MD, NC, VA, WV)
Lower South Atlantic (FL, GA, SC,)
East South Central (AL, KY, MS, TN)
West South Central (AR, LA, OK, TX)
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY)
Pacific (AK, CA, HI, OR, WA)
Florist Momentum Trends for Roses
Florist Momentum Trends for Roses Sourced from:
Florist Momentum Trends for Basic Cut Flowers & Greens
Florist Momentum Trends for Novelty Cuts & Greens
Florist Momentum Trends for Filler Cut Flowers
Florist Momentum Trends for Tropical Cuts
Featured for Potted Plant Suppliers - - - Florists' Momentum Trends for Potted Plants (Percent of florists predicting at least a 10% increase in usage over the next year - - - and comparison with 1998 & 2003 momentum)
Featured for Hardgood Suppliers - - - Florists' Momentum Trends for Gift Shop Items and Accessories (Percent of florists predicting at least a 10% increase in usage over the next year - - - and comparison with 1998 & 2003 momentum)
Call or e-mail Prince & Prince for on-site seminar pricing options (individual companies, group co-sponsors, and floral associations) at 614-299-4050; FloralMktResearch@att.net
Prince & Prince, Inc. PO Box 2465, Columbus, OH 43216-2465
phone: 614-299-4050; E-mail: FloralMktResearch@att.net