FloralMarketResearch.com  - -  The site for Floral Marketing Research

   

 

P&P's US Retail Florist Tracking Research

Tracking Florists' Product, Marketing, Service, & Operational Trends from "Boom" (1998),  "Bust" (2003), and "Recovery" (2005) Periods of the US Economy.

Click HERE for details about our "Florist Seminar on CD" offer.

Call or e-mail Prince & Prince for on-site seminar pricing options (individual company seminar, group co-sponsored seminar, and floral association seminar) at 614-299-4050; FloralMktResearch@att.net 

The most definitive seminar about florists available anywhere.   Shows where the florist industry has been . . . where it is now . . . and where it is likely headed!

Statistically valid - - - Over 1,000 randomly-selected retail florist respondents from throughout the United States in 2005.   Trend comparison with 1998 and 2003 Prince & Prince florist tracking studies.

Major Topics Covered in US Florist Tracking Seminar

Florist Performance Measures

bullet

Sales level and trend in florist sales

bullet

Sales growth percentages of prior year 

bullet

Net income (loss) percentage of prior year 

bullet

Trend comparison of florists' performance measures (2003 & 2005 studies)

 

Types of Sales & Sales Modes

bullet

 In-person (In-store) sales

bullet

 Wire service sales (including out-going/in-coming wire transactions)

bullet

 Web/Internet sales

bullet

 Gift shop sales

bullet

 Wedding & party sales

bullet

 Sympathy sales

bullet

 Commercial (business-to-business) sales

bullet

 Trend comparison of sales modes & types (1998, 2003 & 2005 studies)

 

Product Mix

bullet

Cut flower mix - roses, basics, novelties, fillers, & tropicals

bullet

Potted plant/planter mix - dish gardens, flowering potted plants, foliage plants

bullet

Cut Form Mix: arrangements, hand-tied bouquets, loose bouquets/bunches, single stems, corsages

bullet

Silk & dried materials

bullet

Fruit/food baskets

bullet

Gift shop items

bullet

Trend comparison of product mix categories (1998, 2003, & 2005 studies)

 

Service Offerings

bullet

24-hour ordering

bullet

Web site

bullet

Shop 800 number

bullet

Frequent-buyer programs

bullet

Delivery options (free, express, specified-time, evening delivery)

bullet

Provision of care tags/info

bullet

Provision of preservative packets

bullet

Longevity guarantees (days guaranteed)

bullet

Customer newsletters

bullet

E-mail promo/reminders

bullet

Birthday/event reminders

bullet

Offering "open house" events

bullet

Consumer education/design classes

bullet

Design certifications held

bullet

Trend comparison of florist service offerings (1998, 2003 & 2005 studies)

 

Florist Operations/ Recent Investments

bullet

Buying/Sourcing

bullet

Product Quality

bullet

Market Research

bullet

Delivery

bullet

Care & Handling

bullet

Designing

bullet

Staff Training

bullet

Advertising/Promotion

bullet

Computerization

bullet

In-store Displays

bullet

Store Remodeling

bullet

Web Site

bullet

Attending Seminars

bullet

Trend comparison of florists' operational investments (1998, 2003 & 2005 studies)

 

Direct Sourcing of Floral Products (by-passing of local wholesalers)

bullet

Degree of current & historical direct sourcing by florists

bullet

Roses

bullet

Other cut flowers

bullet

Potted plants

bullet

Gift shop items

bullet

Florist reasons for direct sourcing

bullet

Future intentions for direct sourcing

bullet

Trend comparison of direct buying measures (1998, 2003 & 2005 studies)

 

Complete Segmentation of All Survey Results by Ten Census Regions,  Florist Annual Sales,  Rural/City/Metro Urbanization, and Age of Florist Owner.    Trend comparison with prior Prince & Prince florist tracking studies (1998 & 2003).

 

Ten Census Regions of the US:

New England  (CT, MA, ME, NH, RI, VT) 

Middle Atlantic  (NJ, NY, PA) 

East North Central  (IL, IN, MI, OH, WI) 

West North Central  (IA, KS, MN, MO, NE, ND, SD) 

Upper South Atlantic  (DC, DE, MD, NC, VA, WV) 

Lower South Atlantic  (FL, GA, SC,) 

East South Central  (AL, KY, MS, TN) 

West South Central  (AR, LA, OK, TX) 

Mountain  (AZ, CO, ID, MT, NM, NV, UT, WY) 

Pacific  (AK, CA, HI, OR, WA)


Featured for Cut Flower Suppliers - - Florists' Momentum Trends for Key Groups of Cut Flowers   (Percent of florists predicting at least a 10% increase in usage over the next year - - - and comparison with 1998 & 2003 momentum)

Florist Momentum Trends for Roses
bullet

Sweethearts

bullet

Red hybrid teas 

bullet

Non-red teas 

bullet

Garden roses 

bullet

Spray roses 

Florist Momentum Trends for Roses Sourced from:

bullet

California

bullet

Other U.S.A.

bullet

Colombia

bullet

Ecuador

bullet

Holland

bullet

Mexico

Florist Momentum Trends for Basic Cut Flowers & Greens
bullet

Cushion Pompons

bullet

Daisy Pompons

bullet

Mini-Carnations

bullet

Carnations

bullet

Gladiolus

bullet

Leatherleaf

bullet

Football Mums

bullet

Fuji Mums

Florist Momentum Trends for Novelty Cuts & Greens
bullet

Alstroemeria

bullet

Liatris

bullet

Gerbera

bullet

Mini-Gerbera

bullet

Asiatic Lilies

bullet

Sunflowers

bullet

Stock

bullet

Ranunculus

bullet

Lisianthus

bullet

Hydrangea

bullet

Lilac

bullet

Bouvardia

bullet

Allium

bullet

Delphinium

bullet

Freesia

bullet

Tulips

bullet

Snapdragons

bullet

Disbuds (Cremones)

bullet

Novelty Greens

bullet

X-mas Greens

bullet

Novelty Pompons

bullet

Micro-Pompons

bullet

L.A. Lilies

bullet

Dutch Iris

bullet

Dahlias

bullet

Leucadendron

bullet

Eucalyptus

bullet

Matsumoto Aster

Florist Momentum Trends for Filler Cut Flowers
bullet

Statice

bullet

Gypsophila

bullet

Waxflower

bullet

Filler Asters

bullet

Kangaroo Paw

bullet

Heather

bullet

Limonium

bullet

Leptospermum

bullet

Yarrow

bullet

Queen Ann's Lace

bullet

Boronia

bullet

Solidaster

Florist Momentum Trends for Tropical Cuts

bullet

Proteas

bullet

Dendrobiums

bullet

Calla Lilies

bullet

Mini-Callas

bullet

Birds of Paradise

bullet

Anthuriums

bullet

Phalaenopsis

bullet

Heliconia

bullet

Ginger

bullet

Tropical Greens

bullet

Cymbidiums

bullet

Cattleyas

Featured for Potted Plant Suppliers - - - Florists' Momentum Trends for Potted Plants  (Percent of florists predicting at least a 10% increase in usage over the next year - - - and comparison with 1998 & 2003  momentum)
bullet

Poinsettias

bullet

Potted Mums

bullet

Azaleas

bullet

Easter Lilies

bullet

Cyclamen

bullet

Potted Spring Bulbs

bullet

Hibiscus

bullet

Potted Orchids

bullet

Colored Lilies

bullet

Hydrangea

bullet

Potted Foliage

bullet

Topiaries

bullet

Planters/Dish Gardens

bullet

Fall Garden Mums

bullet

Mini-Roses

bullet

Cineraria

bullet

Gloxinia

bullet

Kalanchoe

bullet

Holiday Cactus

bullet

Calceolaria

Featured for Hardgood  Suppliers - - - Florists' Momentum Trends for Gift Shop Items and Accessories  (Percent of florists predicting at least a 10% increase in usage over the next year - - - and comparison with 1998 & 2003 momentum)
bullet

Greeting Cards

bullet

Candles

bullet

Dolls

bullet

Plush

bullet

Decorative Vases

bullet

Bath/Body Products

bullet

Wicker & Wire

bullet

Kitchen Ware

bullet

Floral Jewelry

bullet

Ornaments

bullet

Figurines

bullet

Photo Frames

bullet

Potpourri

bullet

Wind Chimes

bullet

Decorative Prints

bullet

Silk Flowers

bullet

Dried Materials

bullet

Candy

bullet

Balloons

bullet

Fruit/Food Baskets

bullet

Collectibles

bullet

Bird Feeders

bullet

Floral Books

bullet

Brassware

bullet

Pottery

bullet

Garden Statuary

bullet

Glass Art

bullet

Decorative Plates

bullet

Pedestals/Stands

bullet

Paper/Party Items

bullet

Silk Greenery

 

Click HERE for ANSWERS provided by the Florist Tracking Seminar.

Click HERE for details about our "Florist Seminar on CD" offer.

Call or e-mail Prince & Prince for on-site seminar pricing options (individual companies, group co-sponsors, and floral associations) at 614-299-4050; FloralMktResearch@att.net 

 

Prince & Prince, Inc.  PO Box 2465,  Columbus, OH  43216-2465 

phone: 614-299-4050;   E-mail: FloralMktResearch@att.net

To Top of Page