FloralMarketResearch.com - - The site for Floral Marketing Research
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Product, Service, & Operational Trends of the US Retail Florist Industry 2003 Study Co-Sponsored by WF&FSA
Over 1,000 randomly-selected
retail florists
throughout the US identify their current mix & form of cut flowers,
potted plants, and non-perishables. This report also reveals
momentum trends for product usage of 85 floral crops and over 30 hardgood/accessory
"gift shop" items. Also profiled
are florists’ service offerings, operational trends, types of sales
(sympathy, party/wedding, commercial, wire/web, etc.), mode of sale
(in-store, wire, web/Internet), direct sourcing of floral products
(by-passing local wholesalers), and florist "success"
measures. Trend comparison with 1998 Prince & Prince
study. All findings are
segmented by ten Census regions, market urbanization, age of florist
owner, and florists’ annual sales. Click on "More
Details" for a fuller description of this report.
Now Available, 250+ pages . . . . . . . . . . . . . . . .
. . . $395 US (WF&FSA members receive a substantial
discount off the published price of the report) (Call Prince & Prince to
order report: 614-299-4050) |
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Trends in Mass-Market Floral Buying, Operations, Sourcing, and Merchandising - 2003 Edition Research Co-Sponsored by the Super Floral Show Report Now Available. |
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research updates and expands upon our 1995 and 2000 studies of floral mass-market
buyers. The 2003 research surveyed 90 key
mass-market floral buyers in the US and Canada, representing purchasing
for nearly 21,500 stores, and $3.3 billion in floral product sales.
Where possible, comparisons are made with year 2000 and 1995 study
findings. The report clearly identifies trends in floral buying
practices, cut-flower
sourcing, operations, buyer priorities, and reveals trends in floral
product emphasis, marketing strategies, and merchandising practices.
August, 2003, 175 pages . . . . . . . . . . . . . . . $395 US |
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Consumers Rate Their Floral Outlets - 2000 Update |
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| Over 1,000
randomly-selected floral-buying
households evaluate the product & service offerings of businesses
marketing floral products in the US (florists, supermarkets, garden
centers, discount stores, home centers, farmer's markets, 800-services,
Internet services, and others). This report identifies the key strengths &
weaknesses of the major floral outlets. It also includes
historical outlet
trend comparisons on 29 attributes (2000 vs. 1998 vs. 1996), outlet shares
for cut flowers, flowering plants, and green plants, consumer
priorities, product types purchased & usage, and consumers’
future intentions for buying. Includes segmentation by Census
region, urbanization, household demographics, and household floral
spending. See Details for Table of Contents and List
of Tables/Figures.
April, 2001, 200+ pages . . . . . . . . . . . . . . . $395 US (Call Prince & Prince to order report: 614-299-4050)
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Prince & Prince, Inc. PO Box 2465, Columbus, OH 43216-2465 phone & fax: 614-299-4050
E-mail: P-and-P@worldnet.att.net